PRIVACY
POLICY

Overview

This Privacy Policy describes how Novu Pouch (“we”, “us”, or “our”) collects, uses, and shares personal information when you visit novupouch.com (the “Site”), purchase our products, or otherwise interact with us. By using the Site, you agree to the practices described here.

Information We Collect

Device information. When you visit the Site, we automatically collect information about your device — including browser type, IP address, time zone, and some of the cookies installed on your device. We also collect information about the pages you view, the sites or search terms that referred you, and how you interact with the Site.

Order information. When you make a purchase or attempt to make a purchase through the Site, we collect information such as your name, billing address, shipping address, payment details (including credit card numbers processed by our payment provider), email address, and phone number.

Account information. If you create an account, we store your login credentials, saved addresses, order history, and preferences.

How We Use Your Information

We use the information we collect to:

• Fulfill orders, process payments, arrange shipping, and provide invoices and order confirmations.
• Communicate with you about your order, account, or customer support requests.
• Screen orders for potential risk or fraud.
• Improve and optimize our Site (for example, by generating analytics on how customers browse and shop).
• With your consent, send you marketing communications about new products, promotions, and updates.

Sharing Your Information

We share your personal information with third-party service providers who help us run our business — including our e-commerce platform, payment processor (Stripe), shipping carriers (such as USPS), and analytics providers. We only share what these partners need to perform their services.

We may also disclose your information to comply with applicable laws, respond to a lawful request (such as a subpoena or court order), or to protect our rights.

Behavioral Advertising

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising through the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

Your Rights

If you are a resident of the European Economic Area or California, you have the right to access, correct, update, or request deletion of the personal information we hold about you. To exercise these rights, contact us at info@novupouch.com.

Please note that we may retain certain information as required by law or for legitimate business purposes (for example, tax and accounting records).

Data Retention

When you place an order through the Site, we will maintain your order and account information for our records unless and until you ask us to delete it.

Cookies

We use cookies and similar tracking technologies to operate the Site, remember your cart, personalize your experience, and understand traffic. You can set your browser to refuse cookies, but some parts of the Site may not function properly without them.

Minors

The Site is not intended for anyone under the age of 21. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The “Last updated” date at the top of this page reflects the most recent revision.